Sustainability
Every order plants a tree
Helping families at home, and coastal communities abroad
We sell beds that families keep for years. Part of doing that properly is thinking about the world those children will grow up in, so every order placed with Millie & Jones funds the planting of a real tree through our sustainability partner, Greenspark.
13,500+
trees funded since we started trading
Our early planting ran through TheGoodAPI, and since July 2025 it has been with Greenspark, where every tree is recorded and verified.
Where your tree is planted
Our planting supports the EarthLungs mangrove restoration project at Mteza Creek, near Mombasa on Kenya's southern coast. The project replants degraded mangrove forest and employs people from the surrounding communities to run the nurseries, plant the seedlings and monitor how they establish.
Mangroves have been cleared across much of the tropics over recent decades, largely for coastal development, shrimp farming and timber. Restoring them brings back the habitat and, just as importantly, the protection it gives the people living behind it.
Why mangroves
They hold the coastline together
Dense root systems slow erosion and take the force out of storm surges before they reach the shore.
They're fish nurseries
The submerged roots shelter young fish, prawns and crabs, supporting the local families who fish for a living.
They lock carbon into the soil
Mangrove sediment stores carbon densely and holds it for a long time, which is a big part of why restoring mangroves is so valuable.
They create paid work
Nurseries, planting and monitoring all provide jobs in communities with few other reliable sources of income.
What your order funds
- ✓Mangrove seedlings grown and planted at Mteza Creek
- ✓Paid work for the local nursery workers and planters who do it
- ✓Habitat that supports fish stocks and coastal livelihoods
- ✓Verified planting, tracked and reported through Greenspark
A bed for your child. A better world for theirs.
We think long term. That shows in the beds we choose, built to last so they can be handed down rather than replaced, and in the tree attached to every order we take.
Shop consciously. Sleep beautifully.