Millie & Jones: Planting Trees for a Greener Future

Every order plants a tree

Helping families at home, and coastal communities abroad

We make beds that families keep for years. Part of doing that properly is thinking about the world those children grow up in, so every order placed with Millie & Jones funds the planting of a real tree through our sustainability partner Greenspark.

We have funded more than 13,500 trees since we started trading. Our early planting ran through TheGoodAPI, and since July 2025 it has been with Greenspark, where every tree is recorded and verified.

Where your tree is planted

Our planting supports the EarthLungs Mangrove Restoration Project at Mteza Creek, near Mombasa on Kenya's southern coast. The project replants degraded mangrove forest and employs people from the surrounding communities to run the nurseries, plant the seedlings and monitor how they establish.

Mangroves have been cleared across much of the tropics over the past forty years, largely for coastal development, shrimp farming and timber. Restoring them brings back the habitat and, just as importantly, the protection it gives the people living behind it.

Why mangroves

They hold the coastline together. Dense root systems slow erosion and take the force out of storm surges before they reach the shore.
They are fish nurseries. The submerged roots shelter juvenile fish, prawns and crabs, which supports the local fishing families who depend on them.
They lock carbon into the soil. Mangrove sediment stores carbon densely and holds it for a long time, which is why coastal restoration is treated as some of the most valuable replanting work there is.
They create paid work. Nurseries, planting and monitoring all provide employment in communities with few other reliable sources of income.

What your order funds

Every order placed with us contributes directly to:

Mangrove seedlings grown and planted at Mteza Creek
Fair wages for the local nursery workers and planters who do the work
Habitat that supports fish stocks and coastal livelihoods
Verified planting, tracked and reported through Greenspark

A bed for your child. A better world for theirs.

We build for the long term. That shows in the furniture we sell, which is made to be handed down rather than replaced, and in the commitment attached to every order we take.

Shop consciously. Sleep beautifully.

A planter carrying mangrove seedlings across tidal flats at the restoration site in Kenya

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